Making lemons into lemonade? Preventing only-a-little-defective film from landing in the tip? Brazen attempt to sell *anything* and call it "lomographic"? https://shop.lomography.com/en/lomography-color-negative-film-f2-watermark It has a "discreet yet distinct" pink line across some frames, which adds "an extra flash of analogue magic to your shots". Just like my old folding camera that has a "sudden flash of extra light in the frame when the sun strikes the bellows just right" or my Bolsey that "magically produces a hint of soft focus at a distance".